TheRadio.com reached an agreement for Envision Radio Networks to serve as its affiliate relations partner.
Envision will market the content provider’s formats to stations. Terms were not disclosed. Envision will work with stations that want to add a second or third channel of HD programming but don’t have the resources.
Additionally, TheRadio.Com offers custom-voiced and -produced “liners” and identifiers, though it said stations are encouraged to use their own talent to locally brand the HD-2 experience.
“HD Radio is being marketed as providing ‘stations between the stations,’ but it’s surprising that so many broadcasters have yet to fulfill that promise,” said TheRadio.Com President/CEO Reed Bunzel. He said radio broadcasters need to “commit to giving those folks who buy HD Radio receivers something to really talk about.”