WorldDAB has made a new podcast available that expands on a panel discussion that took place during the WorldDAB General Assembly on November 10.
“DAB and Creating New Content” discusses the use of DAB to reach new audiences, the challenge of trying something new and the importance of quality content.
Moderator for the panel was Sam Bonham. Panelists included Ash Elford from Angel Radio, Christo Grozev from Radio NewCo and Paul Sylvester from Absolute Radio.
The podcast was recorded the same day as a session, which explored how broadcasters can tap into new audiences and new markets using digital radio.
“A key benefit of DAB over FM is the space to create innovative new content, which has been highlighted by both broadcasters and the automotive industry as something which ‘sells’ digital radio to listeners,” said WorldDAB.
To listen to the podcast, click here.
