Thomson Broadcast announced the appointment of Perry Priestley as vice president of sales and marketing for North America.
Priestley, who will report to Richard E. Fiore Jr., will be responsible for the development and direction of the company’s sales and marketing in North America. He will also drive the strategy execution of Thomson core technologies and new product initiatives in the American broadcast market.
“Perry brings a wealth of experience and leadership in the broadcast industry to Thomson Broadcast,” said Fiore Jr., managing director, U.S. activities.
Priestley has worked in the professional broadcast industry in technical and commercial positions for 25 years. Most recently, he worked for Linear Industries as vice president of sales, and iBiquity Digital Radio as director of international development. Prior to his employment at iBiquity, Priestley worked for Thales Broadcast & Multimedia as a director of sales.