Naples, Fla.-based Beasley Broadcast Group, Inc. has added three digital specialists to the corporate staff; Eddie Thorpe, Adam Meltzer and Carolyn Cope join the company as regional digital directors reporting to Vice President of Digital Stacey Sedbrook.
“Our objective is to drive revenues for our advertisers, especially those smaller businesses and growing brands in the communities we serve,” said Sedbrook. “To achieve this goal, our regional digital directors will assist Beasley’s local market sales teams in creating enhanced advertising campaigns that include digital products and services tailored to the specific needs of our existing and new clients.”
A release said that each of these new regional digital directors has experience and expertise in digital strategy, creative content sponsorships, search engine marketing, search engine optimization, social media, mobile, video, audience extension and retargeting.
Thorpe oversees the Miami and Fort Myers-Naples, Fla., markets. He moves to the Beasley corporate office from Tampa, Fla., and has 14 years of digital experience, working most recently as the senior digital director for the Tampa Bay Times. Thorpe previously worked as the regional publisher for AOL/Patch.com and held director level positions with Cox, New York Times and Media General digital departments in Tampa.
Meltzer joins Beasley as the regional digital director for Philadelphia and Wilmington, Del. He has 10 years of new business development experience and seven years’ experience selling digital media; most recently, working as multimedia sales manager for Wicked Local. The Atlanta native also held positions with YP, Gannett and The Berry Company, where he was regional sales manager for a multistate area.
Cope will serve the Augusta, Ga., Fayetteville, N.C., and Eastern North Carolina (Greenville-New Bern-Jacksonville) markets. She has seven years of new business development experience and most recently worked as senior digital account executive for major accounts at Wicked Local. Prior to Wicked Local, Cope was the director of business development for Prospectiv, Inc. where she spent three years developing business relationships with ad agencies, media buyers and major brands.
In addition to leading and directing Beasley’s digital and interactive initiatives, Sedbrook will serve as regional digital director for the Las Vegas market. Prior to joining Beasley in August of 2013, the Colorado native was senior director of digital sales and operations for Wicked Local-Gatehouse Media New England. Her experience also includes serving as Gannett Corporate’s vice president of local digital; the Dallas Morning News’ director of sales training; the Houston Chronicle’s director of online sales, marketing and product development; and the Denver Newspaper Agency’s director of new media.