Three More Stations Adopt Entravision 'Super Estrella' Format

Three More Stations Adopt Entravision 'Super Estrella' Format
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Three more stations have adopted Entravision Communications' Super Estrella format of Spanish-language pop music. Radio World Online recently reported that Entravision Radio's KHRO(FM) in El Paso began airing the format, making the station the only one in that market to air Spanish-language pop music.
Now, KRRE(FM), Sacramento, Calif., KLOB(FM), Palm Springs, Calif. and KJMN(FM), Denver have adopted the format, which the company says primarily appeals to the 18-34 demo and includes artists such as Ricky Martin, Shakira and Alejandra Guzman.
"The launch of Super Estrella on KJMN not only provides our radio audience with the latest Spanish-language hits, but it also provides advertisers with an effective avenue to reach Denver's young Hispanic consumers," said Mario Carrera, general manager of Entravision/Denver.
Clear Channel Radio also recently debuted a Spanish-language format, "La Preciosa," for KWID(FM) in Las Vegas. The format is the fourth station flip in the company's Spanish-language programming initiative.
'La Preciosa' offers a wide catalog of regional Mexican hits, appealing to the Las Vegas adult 25-54 listeners. Original recorded music will be featured from artists such as Los Bukis, Vicente Fernandez, and Juan Gabriel.

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