Revenue watchers knew Los Angeles was having a good year in 2003, as evidenced by its $100 million month last May, the largest billing month for any radio market ever.
Well, the 58 stations in the Arbitron metro have broken another record, posting revenue of $1.035 billion for the year, according to the Southern California Broadcasters Association. It’s the first time a radio market has exceeded the billion-dollar mark for radio expenditures. (The five-county Los Angeles Media market did exceed $1 billion radio revenue the year before.)
SCBA quotes George Nadel Rivin of Miller, Kaplan Arase as saying L.A. remains the top radio revenue market in the world, and was the second-fastest-growing in the country’s top 50 last year after Sacramento.
Autos were the top spending category; radio ads for television came in second.
Times Are Good for Radio in L.A.
Times Are Good for Radio in L.A.
