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Times: Radio Is Part of Couric Strategy

Times: Radio Is Part of Couric Strategy

“The multiplatform strategy will involve simulcasting the first segment of the evening news on CBS Radio News, which will be made available to its more than 500 affiliated stations around the country. Already committed to the simulcast are WCBS(AM) in New York, WTOP radio in Washington and WBZ in Boston.” The New York Times carried the story.

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