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Tiny Music Publisher Explores New Approach to Promotion

It’s a company ‘where the publisher is the label and the writer is the artist'

The headlines lately have been full of radio stations and record labels tugging over a performance royalty. Here’s a music publisher who says there’s no need for a record label and is using radio to promote its product.

Franklins Row Music Publishing thinks it has found a “pioneer business model” and has launched its first single, “Rock the Girl” by its founder, Mesh Lakhani. It also is airing 30-second promos on KIIS(FM) in Los Angeles. He calls this an “advertisement approach to music promotion” that allows listeners to decide what they want to hear “while creating ad revenue for radio stations. If listeners like the music, they can request the songs to be played in full.”

Based in Washington, D.C., the company says its approach “combines the primary attributes of a music publisher with the distribution and management of a record label. They concentrate on the creation of quality singles by writers who are also performers.”

Lakhani is the first writer/performer; he wrote, performed and co-produced the initial seven-song catalog with his production partner Scotty O’Toole.

“All songs are distributed through digital music vendors such as iTunes, Amazon, Rhapsody and others. As the publisher and writer, FRMP collects all mechanical and performance royalties.”