Toby Lightman is the next artist to be featured in the “HD Radio Artist Spotlight” program.
The HD Radio Spotlight will be on Toby as she tours the country in support of her new album, “Every Kind Of People.”
She joins the list of past songwriters featured in this program; Charlie Worsham, Ashley Monroe, Jon Pardi, Muddy Magnolia, Brent Cobb and Due West.
According to iBiquity, working with local HD Radio stations, it is connecting music listeners with new artists and records though digital broadcast radio. With this program, “additional programming outlets enabled by HD Radio broadcasting — the more than 1,500 HD2s, HD3s and HD4s around the country — are being used to break new songs and provide exposure for many talented artists,” says iBiquity Digital SVP Joe D’Angelo.
Lightman is partnering with label BMI and iBiquity in the program, which is also designed to engage local HD Radio stations in creative promotional opportunities. Participating stations receive Lightman concert tickets that can be used as giveaways, for example.