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Tomorrow Is Traffic Director’s Day

TDGA asks for a salute to a link in the ‘revenue management chain’

Larry Keene of the Traffic Directors Guild of America brings attention to Wednesday’s Traffic Director’s Day.

The guild encourages management to show a little appreciation with a visit and a good word, donuts, flowers or even a lunch.

To spread the cheer around, Keene & Co. explain, “Traffic Director’s Day applies to all phases of the inner-office from continuity, production, billing, business office, etc.”

TDGA developed its own Happy Traffic Day Greeting Card (PDF). The guild will be sending out 5,000 cards; and Keene points to three traffic software companies, two state broadcasting associations and a major group broadcaster doing something special for the day.