Chrysalis Radio Group in the United Kingdom and Primedia Broadcasting in South Africa are using a new sales planning tool from software developer Templa.
The Airtime Sales Planning System (ASPS) is a single integrated system able to handle campaign and proposal management, workflow, research and data communications for local and national sales operations.
“We have enjoyed an excellent working relationship with Templa over the past 10 years, using their traffic and finance package. ASPS, with its full integration, is a major advancement in end-to-end solutions in this vital business area,” said John Legg, sales director of operations at Chrysalis.
Templa also offers Airtime Inventory Management Systems (AIMS) for the planning and optimization of advertising inventory during selling and delivery.
“ASPS meets the demands of the radio industry and is designed to work seamlessly with AIMS Traffic and Finance, resulting in more efficient working practices all round,” said Templa Managing Director Rick Stoor.