According to IDC, the initial order is valued at approximately $2 million, and the contract is expected to increase as the network grows to include more French radio groups. TowerCast currently manages a network of close to 550 sites nationwide.
The initial order for NRJ Group French FM networks, said the company, includes a redundant IDC headend and multiple SuperFlex Pro Audio and Star Pro Audio satellite receivers for IP transport that together provide a hybrid network solution. This set-up will enable NRJ Group radio networks to provide regionalized and local ad insertion, and local programming in key markets, while allowing access by multiple transmission tower operators.
According to a release, towerCast is looking to extend its reach into new markets. The proposed network platform, explains IDC, will provide enhanced security and reliability within a comprehensive end-to-end satellite audio distribution model.
Raphael Eyraud, towerCast’s head of International & Radio Department said, “This state-of-the-art platform will meet all of our requirements for national and regional growth in radio content distribution.”