Toyota will offer HD-R receivers as an option in the Scion in the near future. This is the first Japanese automaker to commit to install HD Radio receivers.
“Digital HD Radio technology is ideal for our youthful, tech-savvy customers who will enjoy the wide range of content available on HD Radio channels,” said Jason Adang, accessory audio and electronics planning manager, Toyota Motor Sales U.S.A. Inc.
“We’re excited to provide Scion with this emerging technology for its audio system,” said Jeff McGannon, vice president, Ibiquity Digital Automotive Business Development.
Toyota’s Scion will join nine other brands — BMW, Ford, Hyundai, Jaguar, Lincoln, Mercedes, Mercury, Mini USA and Volvo — that have announced plans to include HD-R as a standard-, factory- and/or dealer-installed option across 47 product lines.