Traffic Salaries Increase

Radio traffic people are making more money these days.
The Traffic Directors Guild of America released part of its annual salary report, which shows gains for radio and television ad wranglers. Radio traffic and continuity personnel saw an average salary increase of 12.52% at commercial stations and 8.83% at public stations.
The average traffic department salary in radio was about $41,000 last year.
CEO Larry Keene attributed most of the change “to a combination of ‘Less Is More’ demands for closer inventory control” and what he called a trend that is elevating traffic to department-level status. Management, he said, now tends to give more recognition to the value of a trained traffic staff.
Televisions traffic salaries also rose, but less than radio.