Triton April Numbers Show Active Sessions Growth

CHR gains over March
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The latest webcast metrics from Triton Digital show quite an increase in Average Active Sessions in the United States from a year ago.

The company released its monthly Top 20 Ranker for April. It is a listing of top-performing digital audio stations and networks. Audience rankings are done on the basis of Average Active Sessions (defined as “Total Listening Hours divided by hours in the reported time period”) as well as Session Starts and Average Time Spent Listening.

It said total listening for clients measured in April showed 4.26 million Average Active Sessions during the domestic Monday-Friday 6 a.m.–8 p.m. daypart, and 3.6 million during the Monday-Sunday 6 a.m.-midnight daypart.

Compared to a year ago, those numbers are up 39 and 42 percent respectively.

Overall, the top performer in April’s Domestic Ranker based on AAS (M-F 6A-8P) was Pandora with 2.4 million average active sessions followed by Spotify with 904,000 and iHeartMedia with 346,000. The top performers in its All Streams Ranker were iHeartMedia, Prisa Radio and Slacker.

Triton also found that the top 40 (CHR) format showed the largest listening gains in April vs. March, with a 5.6 percent increase in AAS (M-F 6A-8P), followed by classic rock, country, alt/modern rock and urban adult contemporary.

During that daypart in April, 38 percent of listening took place on an iOS device, followed by Android, Flash Player and Google Chrome. Of the top 20 markets, Boston showed the largest listening gain in April vs. March, followed by Phoenix.

Read the detailed results here.

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