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Triton Digital Integrates MediaMath DSP With a2x - Radio World

Triton Digital Integrates MediaMath DSP With a2x

Omnichannel DSP adds online audio to programmatic ad buys
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Triton Digital says its audio advertising marketplace, a2x, has been integrated into MediaMath’s omnichannel DSP.

That means MediaMath advertisers can now add online audio from broadcasters and streaming music services to their programmatic buys.

a2x is a programmatic buying marketplace for digital audio. It enables buyers to execute targeted, nonskippable and brand safe audio ad buy.

In the announcement, Triton Digital Managing Director of Market Development and Strategy Benjamin Masse said MediaMath’s “DSP makes integrating audio into omnichannel buys seamless, with simple campaign management, a unified workflow and hands-on support.”

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