Triton Digital says it has made a strategic partnership with NowMedia Corp., a supplier of live, interactive broadcasting solutions to the media industry. Triton Digital will provide NowMedia’s Radio 3.0 to traditional broadcasters and other content providers, and work with these affiliates to maximize audience engagement and advertiser integration. Terms of the deal were not disclosed.
Triton Digital says the partnership helps radio stations extend their broadcast programming to include live video, chat, media sharing, widget distribution and rich media advertising.
Radio 3.0 is a social broadcasting platform that incorporates live interactivity and community-building features within a station’s Web site. The solution lets stations stream live video of in-studio talk shows or events from remote locations, such as concerts or advertiser-supported promotions. During the live broadcast, listeners can interact with on-air personalities and one another through the media player and personal profile pages.
Additionally, Radio 3.0 provides widgets to station affiliates so that video broadcasts can be watched on third-party sites, such as Facebook or MySpace.