Bruce Reese calls the decision “a great leap onto the digital stage” for Hubbard Radio. The comment shows how seriously broadcasters are taking the question of how to build their online alliances.
The company, operator of 21 stations, chose to make its content available on Internet audio portal TuneIn.
Hubbard focuses on major markets such as Chicago, Cincinnati, Minneapolis-St. Paul, St. Louis and Washington. Its Washington properties include WTOP(FM).
Reese, the company president/CEO, said Hubbard station programming “can be heard anywhere in the country” thanks to the the porting to TuneIn.
Such relationships have been watched closely by industry observers as broadcasters sort out whether to ally with online platforms like TuneIn, Clear Channel’s iHeartRadio and others to build online audio presence.