TuneIn Taps NPR

Programming to be available as streaming or podcast
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Internet audio portal TuneIn this week added yet another offering to its available playlist, NPR.

Programming will be available as live streams via individual member stations and as podcasts of individual programs such as “All Things Considered,” “Fresh Air” and “Planet Money.”

For individual stations that are streaming, TuneIn offers a listener analytics package along with ad platform.

NPR Vice President of Digital Media Zach Brand said in the announcement that the collaboration “allows us and our member stations to attract more diverse audiences as audio streaming explodes across mobile devices.”

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