Tweeter Showcases Integrated Audio/Video Devices

Tweeter has included HD Radio in its new retailing concept.
The retailer has opened its third “Consumer Electronics Playground” concept store in Burlington, Mass. Tweeter describes the stores as having unique selling spaces that create a consistent “customer journey” that makes shopping for home and mobile entertainment easier and more enjoyable.
Customers see living rooms, bedrooms and other typical home spaces displayed with integrated audio and video products controlled by one master remote control.
At designated technology pods, customers play with new technologies, including HD Radio, wireless radios and home audio integration systems.
An installation bay for mobile car products with on-site experts is available.
This third store expands on concepts built in to Tweeter’s concept stores in Las Vegas and Oak Brook, Ill.