From Radio World’s Who’s Buying What page: GeoBroadcast Solutions says its tech is helping two FMs in Maryland improve market signal penetration.
MaxxCasting is an approach that replaces traditional booster systems; according to the manufacturer, its combination of radio broadcast and mobile cellular technology reduces interference between main transmitter and booster sites. It was deployed here by WZDN and WQZK, owned by West Virginia Radio Corp., in Cumberland, Md.
The company quotes Chris Moran, director of technology for the user, saying a previous booster for WZDN did not minimize interference and created issues along a major highway. “We also had virtually no direct coverage within the boundaries of Cumberland for WQZK.”
MaxxCasting uses modeling software and distribution architecture built with transmitters and IP networking solutions made by GatesAir. GBS says a formula considers the distance between transmission points, heights above average terrain, and time differentials between locations.
“GBS produces a detailed software modeling solution for each station based on these and other measurements, determining the areas of concern and specifying booster site locations – along with antenna heights and power ratios – to maximize signal penetration in the customer-defined target coverage areas.” It said its coverage analysis can be optimized by benchmarking coverage against population and ratings measurement data to help the station target its key audience.
GatesAir Intraplex IP Link 200 codecs, GatesAir Flexiva transmitters and Jampro JAVA log periodic antennas are part of the system.
Send news for Who’s Buying What to email@example.com.