Two Hundred Latin American Broadcasters Attend International On-Air HD Radio Demo

Harris Corporation’s Broadcast Communications Division sponsored a demonstration of the HD Radio system in Latin American at the Extreme Digital Roadshow, during an all-day event designed to help general managers, radio executives and engineers better understand the digital radio transition. The event was held March 13 at the Anatel Auditorium, in Rua Princesa Isabel, Porto Alegre-RS-Brasil. Ibiquity Digital Corp. and Brazilian multimedia company RBS Group co-sponsored the event.
Harris representatives and experts from Ibiquity discussed the digital transition, standards, and market environment. They also conducted a live demonstration with digital receivers to over 200 Brazilian policy makers, and local and Latin American broadcasters.
“The extremely high interest from broadcasters in Latin America about digital radio, particularly in Brazil, was a key factor in selecting Group RBS in Porto Alegre for the first international HD Radio demonstration,” said Nahuel Villegas, regional director for the Caribbean and Latin America at Harris Broadcast Communications Division.
“We were extremely pleased to be able to co-sponsor this groundbreaking demonstration in Brazil and Latin America” said Geraldo Correa, vice president of Group RBS.
Glynn Walden, vice president of Broadcast Engineering, Ibiquity called the demo a success. “I would like to thank everyone from the Radio Gaucha station who worked so hard.”
The seminar focused on the key issues surrounding HD Radio including: rollout plans, business models, availability of receivers, legal considerations and requirements, and HD Radio/IBOC technology and implementation issues.