Univision Communications has made an effort to prioritize its local media, political and advocacy sales efforts through two appointments.
Jose Valle has been named president of Political & Advocacy Sales, and Jaime Jiménez, executive president of Univision Local Media, will add responsibilities for Univision Radio content and Univision Radio’s operating hubs in Los Angeles, Miami and San Antonio.
Additionally, the Univision Radio AM stations will be integrated locally, effective immediately. The local content approach will allow for more targeted local content and ads to reach a “hyper-engaged, market-specific consumer group,” according to the announcement.
“At Univision Local Media, we remain focused on best aligning our media assets to deliver on the power of local radio, television and digital to deliver continued results for our audiences and clients,” said President of Local Media Kevin Cuddihy. “I am confident that with the new structure and Jaime’s leadership we are poised for greater success.”
Valle will remain based in Los Angeles and will report to Keith Turner, president of advertising sales and marketing. Valle had served as president of Univision Radio from 2011–15, and he previously served as president and general manager of KVEA(TV) and oversaw operations for Spanish-language independent KWHY(TV) station in Los Angeles (2008–2010). Before that position, Valle was VP/general manager of KXTX(TV), Dallas, (2002–2008), where he played a role in the consolidation and integration of operations with the NBC- owned and -operated station KXAS(TV). Earlier in his career, he served as vice president and general manager of various numerous radio stations with responsibility for sales, content and operations.
Jiménez will continue to be based in Los Angeles, reporting to Cuddihy in his new role. He will oversee radio content for the radio group, which includes 67 radio stations in the U.S. and Puerto Rico.
Jiménez has over 20 years of experience in radio and television. Prior to this role, he served as executive vice president of local media with responsibility for half of the local TV and radio stations. He previously served as senior vice president/GM for Univision’s radio cluster in Los Angeles, general manager for Univision’s local television stations in San Francisco and as the local sales manager for Univision’s flagship station KMEX Univision 34 and KFTR UniMas 46 in Los Angeles. Jiménez has also held leadership positions at Telemundo.