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Univision Communications Names SVP of Local Media New York Sales

Antonio Roman will work with clients in the Tristate area

Univision Communications Inc. has promoted Antonio Roman to senior vice president of local media New York Sales for Univision New York.

Roman will lead the company’s New York sales teams across TV, digital, radio and experiential marketing. In this role, he will work with clients in the Tristate area to engage audiences and implement advertising and sales strategies.

Most recently, Roman served as senior vice president of national sales, leading advertising sales operations across eight offices, as well as the national marketing and production team. He managed a portfolio of 97 properties, with a focus on sports and entertainment franchises, in more than 50 markets.

Prior to joining the national sales team in 2012, he served in various Univision positions since 1996, including account management, local sales management, business development and network sales, among his many roles. Roman started his career as an account executive for a Dallas-based advertising agency and as a broadcast buying supervisor at an advertising agency in San Antonio.

He will continue to be based in New York and will report to Jorge Daboub, executive vice president of local media sales, and Roberto Yanez, president and general manager of Univision New York.