Univision Digital, the digital division of Hispanic media company Univision Communications Inc., says Hilda García has been appointed to the newly-created position of vice president of digital local media.
García will lead Univision’s local digital teams and will be responsible for establishing editorial vision and guidelines as well as directing day to day editorial operations and all local TV and radio publishers. As the primary liaison between local and national teams, she will ensure that local digital quality standards, strategy and direction are aligned with those of Univision Digital’s national team.
Additionally, she will lead the development of digital and radio content with a local perspective for major Hispanic communities across the U.S. in addition to establishing and implementing social media strategies to drive engagement for local digital content.
She is based in Miami, reporting to Univision Digital Vice President and Editor-in-Chief Borja Echevarria and to VP of Digital Strategy Kevin Mills.
Before joining Univision Digital, García was vice president of multimedia content and community development for Entravision Communications Corp., where she managed the company’s online communities and digital initiatives. Previously, she worked for the U.S. Hispanic media company ImpreMedia, first as news director and subsequently as vice president of multiplatform news and information. She also held multimedia director roles at El Universal newspaper in Mexico City and El Nuevo Día in Puerto Rico, and was general web editor for Mexican editorial company Grupo Expansión. Additionally, she co-authored a digital marketing how-to book titled “E-X-I-T-O: Su Estrategia de Marketing en 5 Pasos,” which translates as “Success: Your Marketing Strategy in 5 Steps,” published in 2013.
A native of Mexico City, García holds a bachelor’s degree in journalism from Universidad Nacional Autónoma de México, a bachelor’s degree in history from Mexico’s Iberoamericana University, and a master’s degree in communication from the University of Miami.