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Univision Names Two to Executive Team

Cuddihy chosen as president of local media, Rodriguez selected for chief marketing officer

Kevin Cuddihy

Hispanic media company Univision Communications Inc. has made two executive appointments: Kevin Cuddihy has been named president of local media and Jessica Rodriguez was appointed chief marketing officer. Both Cuddihy and Rodriguez will be based in New York and report to Randy Falco, president and chief executive officer of UCI.

Cuddihy will oversee a combined 130 television and radio stations with responsibility for local sales, content, digital, operations and community relations.

Rodriguez will oversee all UCI marketing functions, including the Univision Agency, a group that directs a media inventory of more than $500 million across all of Univision’s broadcast, cable, radio and digital properties, and is responsible for all cross-channel promotions as well as research and creative services for clients and internal divisions.

Jessica Rodriguez

Cuddihy was most recently the president of the Univision Television Group. He previously served as EVP of TV advertising sales for Univision Local Media. Prior to joining Univision in 2009, Cuddihy spent eight years at Comcast Spotlight Sales, rising from VP/GM Detroit Marketlink to SVP advertising sales. He also spent close to two decades with the CBS Station Group. He began as an account executive at WCCO(TV), Minneapolis in 1982, and moved up to national sales manager, local sales manager and then general sales manager. He then went to WWJ(TV), Detroit where he was director of sales and later VP/GM, as well as serving briefly as VP/GM of WNDY(TV), Indianapolis prior to joining Comcast. Cuddihy also serves on the executive committee of the National Association of Broadcasters Television Board.

Rodriguez most recently held the position of EVP of program scheduling and promotions, where she was responsible for strategically helping to maximize Univision’s programming decision-making process across all Univision networks and platforms. She also oversaw the Univision Agency and is a member of the steering committee for Univision’s Women’s Leadership Council. Previously, Rodriguez served as SVP of Univision Cable Networks, and prior to that, VP/special assistant to the President of Univision Networks. She began her career at Univision as an intern in the Los Angeles station and then moved to Puerto Rico where she served most recently as VP and station manager of Univision’s local television station. She has earned an MBA from Stanford University School of Business and a bachelor’s degree from Fordham University.