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Univision Radio Joins iHeartRadio

Third-party distribution deal is a first.

What role will the iHeartRadio platform — owned by Clear Channel — play in the online and mobile marketing of radio groups that compete with Clear Channel in other ways?

Fresh off its big festival, Clear Channel Radio’s iHeartRadio operation has announced a deal with Univision to make most of the latter company’s stations available. The date was listed as “later this year” in a release.

According to the announcement, this deal is the first third-party distribution deal for the platform.

Not all of Univision’s radio stations offer streaming at this time but that might change now that Clear Channel Radio has become involved. Univision has 70 radio stations in 17 markets; it believes it covers 70% of the Hispanic market and has the top Spanish-language station in 11 of 12 PPM markets. It covers a variety of music and talk formats.

Univision Interactive Media President Kevin Conroy stated that the partnership “provides a great opportunity for us to expand our reach and grow the audience for Univision Radio’s programming beyond our own online and mobile platforms through iHeartRadio, providing yet another avenue for fans to listen to their favorite stations no matter where they connect from.”

Chairman of Media and Entertainment Platforms for Clear Channel Bob Pittman joined him in making the announcement.