More radio groups have signed on to use the Portable People Meter.
CEO Steve Morris of Arbitron told analysts that Univision Radio has agreed to use PPM in Houston and Border Media Partners has signed for San Antonio and Austin.
Spanish Broadcasting signed for PPM earlier this year and now a Hispanic ad agency in Houston, Lopez Negrete Communications, has committed to PPM in that city as well.
Arbitron plans to launch the PPM system as its radio ratings service in the top 50 markets by fall of 2010, beginning with Houston, pending Media Rating Council accreditation.
Univision Says ‘Yes’ to PPM
Univision Says ‘Yes’ to PPM
