Up to 75% of Consumers Hear Spots - Radio World

Up to 75% of Consumers Hear Spots

Up to 75% of Consumers Hear Spots
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The December 2002 RADAR radio network audience report - RADAR 75 - which covers October 2001 through September 2002, is out. Selected results from RADAR 75 show that 75% of U.S. consumers, ages 12 and older and 75% of consumers 18 and older heard one or more network radio commercials over the course of one week.
The breakdown among the prime audience sought by advertisers who heard one or more network commercials over the course of a week was 76% of adults 12-34, 78% of adults 35-49 and 71% of adults 50 years and older. Additionally, 79% of adults living in households earning $75,000 or more are in the network audience each week.

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