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Urban Format Audiences Revealed at Morgan State

Urban Format Audiences Revealed at Morgan State

Arbitron executives will participate in a symposium about audience research on Nov. 4 at Morgan State University in Baltimore. The session is titled: “Media Audience Ratings and Analysis, Radio Audience Ratings: Methods, Perceptions & Applications.”
Arbitron participants include: Julian Davis, director of Urban Media Marketing; Brad Feldhaus, vice president of Product Management and Client Services; and Barbara O’Hare, manager of Methods Development and Evaluation.
Topics include: How Arbitron does the ratings; Measuring African-American Audiences, A History of Methods and Metrics, and Electronic Measurement of Radio Listenership: Arbitron’s Portable People Meter.
The symposium begins at 9:15 a.m. For more information, go to: