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U.S. Online News Users Rate Highly BBC News Site

U.S. Online News Users Rate Highly BBC News Site

An online survey says the BBC’s international news site is among the top 10 online news sites of which U.S. users are aware, with 61% using the BBC more than U.S. news sources and 37% considering its use in the future.
The online survey was conducted on behalf of the BBC by the international research agency TNS, and was intended to assess the popularity of U.S. news sites and see how the BBC’s site stacked up against them.
With 71% of those surveyed aware of, the site rated ahead of CBS News at 70%; USA Today at 69%; Reuters at 64%; Google News at 53%; and AOL News at 53%.
Additionally, 84% of those surveyed rated the BBC as a company with a history of reliable news coverage; 61% trust the BBC’s world news coverage over that of U.S.-owned media; and 67% feel the BBC provides better coverage than U.S. news services.
“We had known that the majority of impressions to BBC sites – 80% – go to news pages, and that half of all traffic to the site comes from the U.S.,” said Alan Booth, controller of marketing, communications and audiences for BBC World Service. “This survey revealed that is a popular and much admired site in the world’s competitive online market.”
“It is the first time we have surveyed U.S. online news users, and the results are very encouraging,” he added.