Radio’s spot category was flat in the early months of 2012; but its other types of revenue were up, leading to an overall increase of 1% in U.S. commercial radio revenue in the first quarter of this year.
That’s according to the Radio Advertising Bureau. Radio’s digital category (websites, Internet/Web streaming and HD Radio multicasting) was up 10%, network business was up 8% and off-air revenue was up 3%.
In the first quarter, the top 10 spot radio advertisers were:
Comcast Xfinity Cable – $89.7M
McDonald’s – $87.6M
Safeway – $59.3M
Verizon Wireless – $48.5M
GEICO – $46M
AT&T – $45.5M
T-Mobile – $42.2M
Toyota Dealer Association – $41.7M
Fox TV Network – $39.6M
Honda Dealer Association – $32M
RAB President/CEO Erica Farber said the numbers “confirm that radio commands a solid position in brands’ total marketing plans.”