Using Radio to Promote DTV? What? - Radio World

Using Radio to Promote DTV? What?

Am I the only one who thinks an effort to use radio PSAs to promote the DTV transition is ridiculous?
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In a sign that the DTV transition mess is still a mess, I see NAB has created radio PSAs explaining the digital television transition. (There was a press event related to promotion of the transition in Vegas, though I must admit I didn’t attend; too much radio news going on.) The spots are available for download.

Am I the only one who thinks an effort to use radio PSAs to promote the DTV transition is ridiculous?

What radio station would air those PSAs? Maybe a station that is co-owned with TV. Otherwise it’s asking radio to drive its listeners to another medium. Would TV do that for radio? I don’t think so.

Tell TV that radio will promote the DTV transition when TV runs PSAs promoting HD Radio. Or better yet, the groups promoting the DTV transition can actually buy the airtime on radio stations to explain what happens next February.

Tell me what you think — about this or any story — at Lstimson@nbmedia.com.

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