Arbitron continues to add markets; the latest is Valdosta, Ga., with an estimated population of 102,700 of people 12 or older. It becomes market number 267 and will be measured in spring and fall. The company signed RTG Media there as a subscriber.
Recent additions to the Arbitron list of markets also include Concord (Lake Regions), N.H., as market 175; Lebanon-Rutland-White River Junction, N.H., as 180; LaSalle-Peru, Ill., as market 239; and Montpelier-Barre-Waterbury, Vt., as 259.
Market ranks become final after Arbitron conducts its annual market population updates later in the year.