The National Association of Broadcasters has announced that Tanya Van Pool will serve as the organization’s new vice president of research. Van Pool fills the position vacated by Sharon Warden’s retirement at the end of 2014.
Research is a division of NAB’s Communications department, therefore Van Pool will report to Ann Marie Cumming, senior vice president of communications.
Van Pool joined NAB in March 2011 and has since managed research projects regarding the broadcast industry for use in the association’s public policy advocacy work before Congress and the FCC. In addition, she has conducted and analyzed surveys of NAB members and conference attendees to help provide direction for future events. She also coordinates meetings and initiatives for NAB’s Committees on Local Radio and Television Audience Measurement and represents NAB on various industry research committees, including the Media Ratings Council and Nielsen’s Policy Guidelines Committee.
Prior to joining NAB, Van Pool worked for Discovery Communications, where she developed research and analysis related to audience measurement, business goals and growth strategy. Prior to Discovery, Van Pool worked at Tribune Broadcasting’s WDCW(TV), Washington, in multiple capacities, including programming strategy and scheduling, FCC compliance and advertising.
She is a graduate of Florida State University.