Technology-focused private equity firm Vector Capital has acquired Triton Digital, whose software links advertisers to digital audio streamers. Financial terms were not disclosed.
Triton Digital President/CEO Neil Schore says the deal positions the company for its next step. “This partnership will allow Triton to accelerate our growth through investments into our products, customers, and partners.”
Triton’s audio ad exchange, a2x, is programmatic buying software for online and mobile digital audio ads, enabling digital audio publishers and advertisers to partner dynamically. Triton also releases monthly webcast streaming audience metrics of its pureplay and broadcast streaming clients.
Two Triton executives leave with the ownership change: former Chief Operating Officer Mike Agovino who co-founded Triton in 2006 and former Chief Strategy Officer Patrick Reynolds.
Vector also has investments in SafeNet, Technicolor, Teletrac, Tidel, WatchGuard Technologies, and WinZip.
Oaktree Capital Management previously owned Triton.