Commercial broadcaster the Spanish Broadcasting System has named Euridice Ventura as its new vice president for affiliate marketing for consolidated operations.
According to a release, Ventura will “oversee all strategic partnerships with cable, satellite and telecom distributors and generate multi-platform distribution marketing initiatives for MegaTV.” It added, “She will be responsible for leading marketing initiatives for all national and local distributors and directing creative and production efforts for client-specific consumer campaigns and industry-wide initiatives.”
Furthermore, Venture is to be the liaison between SBS Radio, MegaTV, SBS Interactive and SBS Entertainment divisions.
Ventura has worked for SBS in the past, starting in 2004. She worked in several divisions and in a number of jobs. She has also worked for DirecTV Más, DirecTV’s Spanish-language arm, as a senior manager for acquisitions, affinity and affiliate marketing.