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Verification Goes to Print

Verification Goes to Print

Media Monitors plans to launch a newspaper monitoring service in New York, then roll it out in other markets during 2005. Users will be able to compare a newspaper and radio campaign of an advertiser or competitor using the service.
“The introduction of newspaper monitoring allows users to see newspaper ads as well as the ad’s page number and relative position on the page,” the company said. “This information can then be directly viewed against radio spot placement and frequency for the same advertiser.”
Users can compare newspaper ads on one screen next to the advertiser’s monitored radio spots using the AirCheck online radio service, it said.
Media Monitors is a subsidiary of RCS Inc.