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Video on Mobile Devices Is Part of KCRW Strategy

Launches three apps at 99 cents each, citing the desire of fans to watch as well as listen on mobile devices

Public station KCRW is the latest broadcaster to offer applications on the Apple App Store.

The station in Santa Monica, Calif. — which was among the first to offer live streaming online — said it “recognizes the desire of fans to listen to — and watch — KCRW on mobile devices” and is making three apps available for 99 cents each.

The KCRW Radio app will stream the three KCRW Web channels, which offer on-air, music and news content.

“KCRW is also at the forefront of redefining radio as a medium, giving users the ability to watch compelling radio,” it said in the announcement.

Two apps will distribute video highlights from live band performances on “Morning Becomes Eclectic” as well latest content from the weekend program “Good Food.”