The English-language music station is slated to be on air by year-end. It will operate as a collaboration between Virgin and the AMG, with Virgin directing programming, marketing and promotions.
“I am thrilled to be launching Virgin Radio Dubai. AMG is a great partner to have and I am sure that, together, we’ll build the best station Dubai has ever heard. Virgin Megastores and Virgin Atlantic have already received such a fantastic welcome in Dubai,” stated Sir Richard Branson, chair of the Virgin Group.
Abdul Latif Al Sayegh, chief executive of AMG, stated: “We are pleased to be associating with a vibrant, dynamic brand like Virgin Radio. The growth that they have experienced mirrors our plans to expand in the region, and indeed this year we will incorporate more television stations and two new radio stations.”
Virgin Radio has launched outposts in France, India, Italy and Thailand, and further launches in the Middle East are under consideration.