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Volvo Jumps on the DAB Bandwagon in UK

Swedish automaker will add digital radio as starting beginning end of June

Swedish brand Volvo will offer digital radio as standard in new models in the U.K. as of the end of June.

“Digital radio immeasurably enhances the in-car listening experience and ensures that your favorite songs can be heard in perfect clarity on your radio station of choice,” Nick Connor, managing director of Volvo Car UK. “It’s a fantastic addition to our cars that we’re sure our customers will love.”

According to the latest CAP/SMMT (Society of Motor Manufacturers and Traders) data from March 2013, 36.4 percent of new vehicle registrations in the country now have digital radio as standard. The majority of cars are expected to have digital radio as standard by the end of 2013.

Volvo is consistently a top 20 car brand in the U.K., and the 2014 model year includes the new S60, V60, XC60, V70, XC70 and S80 featuring revised styling, enhanced equipment and lower emissions. All feature enhanced equipment levels, including DAB radio as standard from the end of June, except the XC90, which will follow next year.

“Volvo is an iconic brand and it is great news that Volvo is fitting digital radio in all their new cars, giving listeners the full choice of BBC and commercial radio stations they love while on the move,” said Digital Radio UK CEO Ford Ennals at the Inellect conference in London.