Webcasters Look to Streaming Ads - Radio World

Webcasters Look to Streaming Ads

Webcasters Look to Streaming Ads
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Nearly two-thirds (63 %) of Webcasters have received calls from agencies placing Webcast ads in the past 12 months, up from less than half a year ago, according to a new survey by Arbitron Webcast Services.
In the survey, titled “Webcasters Speak Out,” Arbitron also reports that 85% of Webcasters have sold at least one Webcast advertising buy in the past year.
“Our latest study shows how much has changed in the last 12 months,” said Bill Rose, general manager and vice president, Arbitron Webcast Services.
“The overwhelming majority of Webcasters are actively selling advertising today. Webcasters agreed that the medium’s greatest strength is its ability to deliver a targeted message.”
The survey is based on a February to April survey and consisted of 62 interviews with senior executives at Internet-only Webcasters, representative firms, content delivery networks, technology companies and broadcasters.

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