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WEEI, Phone Home

Its iPhone app lets consumers listen while scrolling other content

The iPhone app herd has added another member, WEEI Live, an app for following the Boston-based sports radio station. Now iPhone-carrying Beantown sports junkies can follow sports wherever they are.

Officials at the Entercom outlet highlight a consumer’s ability to listen to live WEEI audio while also scrolling through news, scores and stories.

The app is a free download at the iTunes Store. It features all of WEEI’s radio and Web site content, including live audio and video (when available) streaming, blogs and breaking news stories. Local sponsor Irving Oil “fuels” the WEEI Live app, i.e. it sponsors it and gets a banner ad for its money. Vice President/GM Tim Murphy said, “If you love Boston sports, this application will provide optimal utility in terms of staying real-time aware of all news and opinions regarding your favorite teams.”

WEEI Live was developed by jacAPPS, a smart phone application developer associated with Jacobs Media, the radio industry consultancy.

Radio Submits Its Applications” (July 2009)