West Virginia Radio Corp. has selected Matrix Solutions to help manage advertising sales across all 29 of their radio stations, as well as their Metro News Statewide Network.
The West Virginia-owned and operated broadcast company’s operations span cities including Morgantown, Charleston, Clarksburg, Fairmont, Elkins and Weston.
Matrix Solutions’ Web-based platform provides CRM and sales analytics functionality specific to media. The system is scalable, and sales managers can see high-level summary views of the business as a whole as well as know exactly how one account, category, station, account executive, etc., are performing. Additionally, the system’s connectivity to back office media workflow increases operational efficiency by integrating data sources.