Programming syndicator Westwood One has chosen Erik Neubart as senior director of sports marketing and sales. He is based in New York City and reports directly to Vice President of Sports Sales Julie Boruchov.
According to the announcement, Neubart will work directly with the company’s agency client partners to create multiplatform brand integrations and marketing solutions across the Westwood One sports assets, Westwood One Sports live play-by-play and the NBC Sports Radio and CBS Sports Radio 24/7 sports talk formats.
He most recently led the Citi Consumer Business division at MEC Global, and Neubart previously spent over a decade at Zenith Media, leading several major brands like Chase, Gucci, and Boston Beer; and at Initiative, where he managed the USAA, Arby’s, Burlington, and Serta accounts. He also held sales positions at Mediapassage.com, a digital newspaper planning and buying company; at Verizon Wireless, where he was the advertising associate; and at Grey Advertising.