Westwood One, Trautmann Implement New IDC Digital Distribution System

Westwood One, Trautmann Implement New IDC Digital Distribution System
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On the Who’s Buying What page: International Datacasting Corp. said it received a “significant” order from Westwood One to provide a new digital audio distribution system for the broadcast of sports programming to its top 100 U.S. markets.
“The advanced system has been installed and was online for Westwood One's live broadcast of Super Bowl XL from Detroit on Feb. 5,” IDC stated.
Westwood One programming includes the broadcast of NFL, NHL and NCAA games as well as events such as the 2006 Olympic Winter Games.
The new network is based on the SuperFlex Pro Audio suite of DVB-IP satellite datacasting products, and includes a Datacast XD Content Management and Distribution system and a new Production Manager for live assist programming for switching between live and pre-recorded content.
IDC said the uplink or head-end at Westwood One's network operations center in New York will broadcast sports events live while allowing the syndicator to control real-time triggering of programming prerecorded on multimedia server appliances at certain syndicated stations.
The supplier said it performed “extensive customization” of the system in order to interface with Westwood One's automation systems for cataloging and delivery of programming and so that it could be deployed in time for the recent NFL playoffs.
Conrad Trautmann is Westwood One VP of engineering and information technology. IDC quotes him as saying the system offers an open architecture, making it more flexible, and that it will allow Westwood One to better accommodate HD Radio and Internet distribution.