Westwood WON I Moves Up - Radio World

Westwood WON I Moves Up

Westwood WON I Network moved from fifth to third place in the latest RADAR numbers from Arbitron.
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Westwood WON I Network moved from fifth to third place in the latest RADAR numbers from Arbitron.

RADAR measures the audiences for radio commercials on 55 client networks. In the latest reporting period, the top networks remained ABC Daytime Direction and Jones MediaAmerica TWC, though the gap between them narrowed.

Dial Global Complete FM fell from third to fourth, ABC Prime Access dropped from fourth to fifth.

The average audience for top-rated ABC Daytime Direction (to all commercials for Mon-Sun 6 a.m. to midnight, persons 12+) was 6.7 million, down from 7 million in the previous RADAR.

Arbitron said 73 percent of U.S. consumers age 12+ hear one or more network radio commercials in the course of a week.

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