Who Are Digital Consumers?

Who Are Digital Consumers?
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The "emerging digital consumer" is the focus of the latest Arbitron/Edison Media Research Study. Statistics from the study show the Internet broadcast audience has reached the 103-million person mark, with the percentage of all Americans who currently use the Net audio or video (44%) nearly doubling numbers from three years ago (24%).
Information on "Internet & Multimedia 10: The Emerging Digital Consumer" will be presented during a Webcast on Tuesday Feb. 25 at 12 p.m. Eastern. For more information, visit www.arbitron.com or www.edisonresearch.com.
Other topics up for discussion during the Webcast include online advertising and purchases, broadband, perceptions of media content, cable and satellite media and Internet broadcasting usage.