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WideOrbit Appoints Hedrick as VP

Broadcast tech exec joins management team as VP of Sales and Business Development for Radio

Advertising management software provider WideOrbit has named Susie Hedrick vice president of sales and business development for radio.

Hedrick has more than twenty years of experience in the industry. Most recently, she served as senior vice president of sales and business development for Marketron, where she was responsible for driving the company’s revenue growth and corporate partner strategy. Hedrick was with Marketron for more than 15 years.

Prior to her role in business development, Hedrick served as director of product management. She led product strategy and was responsible for more than a dozen product lines.

WideOrbit provides solutions for managing the business of advertising sales operations. Its product line for radio helps clients manage the entire workflow of advertising sales, from placement and optimization through to automation and invoicing. More than 1,000 radio stations are live on WO Traffic, WideOrbit’s leading sales, traffic and billing solution, and more than 3,200 radio stations are operating on WideOrbit Radio Automation platforms.