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WideOrbit Automation Integrates With NextRadio

Eliminates need for middleware to deliver enhancements, interactivity to NextRadio app

Emmis says its TagStation service is fully integrated with the latest release of WideOrbit’s WO Automation for Radio.

TagStation provides broadcasters running WO Automation for Radio with a way to enhance advertising campaigns, offer interactive programming and generate listener/market metrics and analytics for NextRadio. The unified integration eliminates the need to implement middleware that traditionally creates additional setup and management costs, according to Emmis.

Users of the combined solution will be able to deliver album artwork, station schedule content and other interactive elements directly to the NextRadio app via TagStation.

“Integrating NextRadio with WideOrbit’s comprehensive media management platform makes it simple for any station to create and deliver enhanced content to listeners,” said NextRadio President Paul Brenner. “It’s important to make it as easy as possible for stations to create enhanced mobile-ready content without being concerned about satisfying system requirements.” He called WideOrbit’s automation and investment in this integration a “big step” for TagStation and the industry.

More than 2.6 million radio listeners use the NextRadio app to listen to, watch and interact with content from local radio stations on their mobile devices. Over 3,200 radio stations run their stations with WideOrbit’s WO Automation for Radio platform, according to the companies.

As for being the first media management platform to integrate with NextRadio, WideOrbit Founder and CEO Eric Mathewson said the company Is “supportive” of the TagStation technology “that should help our clients drive revenue and efficiencies.”